NAUSHAD ALI

Naushad Ali draws inspiration from India’s rich cultural landscape - spanning music, art, literature, and textiles, as well as the unique blend of Tamil and French influences in Pondicherry.

Founded in 2015, the brand is defined by its use of heritage fabrics, refined minimal tailoring, and a commitment to small-batch production. Working closely with artisans across India, it reinterprets traditional craftsmanship through a modern, conscious lens.

The label has since evolved into a responsible fashion and textiles brand, earning accolades including Grazia’s Young Sustainable Designer of the Year (2016), ELLE India’s Sustainable Designer of the Year (2019), and a shortlist for the International Fashion Showcase in London.