Runaway Bicycle designed by Preeti Verma is a design studio based in Mumbai. With a background in advertising and no experience in fashion, Preeti started with a passion to make art for everyday life. She has a skill for making simple, wearable clothes that make the wearer feel comfortable, luxurious and individual. She makes clothing for life. Working with weavers to make her own handlooms from scratch, using organic cottons natural dyes, she makes makes clothes for life.